

Global Trustee and Fiduciary Services News and Views
| Issue 47 | 2017
27
1
Regulation (EU) 2016/679 of the European Parliament and
of the Council of 27 April 2016 on the protection of natural
persons with regard to the processing of personal data and
on the free movement of such data, and repealing Directive
95/46/EC (General Data Protection Regulation).
2
See
http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:31995L0046&from=EN, last accessed on
24 October 2016.
3
Google Spain SL, Google Inc. v Agencia Española de
Protección de Datos (AEPD), Mario Costeja González,
Case C‑131/12, 13 May 2014.
4
Article 5(1)(a), GDPR.
5
See
https://ico.org.uk/for-organisations/guide-to-data-protection/privacy-notices-transparency-and-control/,
last accessed on 1 December 2016.
6
http://ec.europa.eu/information_society/newsroom/image/document/2016-51/wp243_en_40855.pdf, last downloaded
on 24 November 2016.
7
Article 5(1)(a), GDPR.
8
Article 6, GDPR.
9
Yahoo: from
https://yahoo.tumblr.com/post/150781911849/an-important-message-about-yahoo-user-security, last
accessed on 24 November 2016. ICO: the significance of
this fine is that it is the largest fine ever issued by the ICO,
which has the ability to fine companies up to GBP500,000
for breach of the UK Data Protection Act. Reputational risk:
see
http://uk.reuters.com/article/us-verizon-yahoo-cyber-idUKKCN12D2PW, last accessed on 24 November.
10
Case C-362/14 Maximillian Schrems v Data Protection
Commissioner.
11
See
https://www.privacyshield.gov/welcome.12
“Yahoo Email Scanning Prompts European Ire” from http://
www.reuters.com/, last accessed on 24 November 2016.
in a case likely to be referred to the CJEU,
and the European Commission has more
recently proposed amending Model Clauses
to allow DPAs to suspend businesses’ data
flows. This culminates from the CJEU’s ruling
in the Schrems case that the Commission had
exceeded its powers in restricting national
regulators’ authority. Despite these challenges,
for the time being Model Clauses still remain
the most certain way in which managers can
transfer personal data outside the EEA.
So now you know your ABCs...
Just as there are 22 other letters in the alphabet,
there are various other requirements and
restrictions in the GDPR that asset and fund
managers should be aware of. From 25 May 2018,
the risks of non-compliance with European data
protection laws will be significant, particularly as
non-compliant managers could find themselves
facing a fine up to the higher of 4% of annual
worldwide turnover and EUR20 million in respect
of some breaches of the GDPR (e.g. breach of
requirements relating to international transfers
or the basic principles for processing), and up to
the higher of 2% of annual worldwide turnover
and EUR10 million in respect of others.
The quantity of personal data processed by a
manager does not affect the extent to which
it must comply with the GDPR, but naturally
it — as well as the type of personal data and the
frequency, purpose and duration of processing
— will affect the organisation’s risk profile. As
technological advancements such as cloud
computing, big data analytics, automation
and blockchain technology incrementally
revolutionise the behaviour and offerings of the
financial services industry, and some managers
seek to capitalise on the wealth of personal
data within their groups (e.g. through vertical
integration of data), managing the risks of non-
compliance with European data protection laws
with the rewards of innovation and business
growth is becoming more challenging.
What about the other B word?
Prime Minister May has said that she intends
to trigger Article 50 by end of March 2017, so,
assuming this is the case, the UK looks set to
leave the EU by summer 2019. This could mean
that the GDPR is likely to be in force in the UK,
in its current form, for at least 12 months until
Brexit occurs. Even post-Brexit, there is unlikely
to be a significant relaxation of the level of data
protection managers are expected to provide
when processing personal data in the UK. As a
matter of policy, UK law would be likely to impose
a broadly equivalent level of data protection to
that agreed in the GDPR, not least because this is
almost certain to be necessary to be considered
an “adequate” jurisdiction to which personal data
can freely be transferred from the EEA.
As Aristotle said: knowing yourself is the
beginning of all wisdom
The GDPR forces organisations to be accountable
for their data-processing activities and adopt a
culture of data-protection compliance from the
grass roots — via privacy impact assessments and
implementing privacy by design — right through
to top-tier management — via DPOs and severe
sanctions for breach. As we edge ever closer to
the dawn of the GDPR, it would be prudent for
managers to conduct internal audits and draw
up plans to assess where they are on the road to
compliance and what they need to do to get there.
Karishma Brahmbhatt
Senior Associate
Allen & Overy LLP