

Global Trustee and Fiduciary Services News and Views
| Issue 47 | 2017
43
There are many influencers of behaviour, from
the tone of conversations to what actions
are rewarded. Senior managers are in a
powerful position to drive the right outcomes
and can use a number of different tools. To
start, what do you look for when recruiting?
During the selection process do you test the
judgements they would make, ideally using
examples from their own experience? For those
already employed, what is considered when
talking about compensation and promotion?
Is it just financial performance, or do other
measures such as their behaviour feed into the
assessment? If people in your company see
types of conduct being sought from new joiners
or rewarded in their peer group, they will want
to mirror those behaviours, good and bad.
Turning to best execution as a case study
Best execution has received a lot of attention
lately, and the FCA is likely to continue its
interest. Best execution requirements are
changing under MiFID II, and there is also a
growing focus on best execution in fixed income.
From the perspective of the SM&CR, best
execution should sit within the responsibilities
of a senior manager who understands the
relevant risks and requirements. Indeed, this
was good practice identified by the FCA in its
“Best execution and payment for order flow”
thematic review.
3
The senior manager will need to rely on those
executing trades to achieve best execution, and
may also delegate oversight of best execution.
The behaviour of the individuals to whom
best execution tasks have been delegated will
be shaped by the firm’s policies, procedures
and controls, but also by the culture in the
company and the front office. To discharge their
personal responsibility, the senior manager will
need to receive the right information from the
business. This is likely to include monitoring of
whether best execution is being achieved, but
also whether processes are being followed and
whether exceptions indicate that individuals are
not executing trades as expected.
In addition to the senior manager responsible
for best execution, a governance forum is also
likely to have an oversight role. The forum
will need to be at an appropriate level in the
organisation so it receives sufficiently detailed
information to monitor best execution. It will
also need to have members with sufficient
knowledge and expertise to provide effective
challenge to manage the risks to achieving best
execution. Reporting and escalation from the
governance forum should feed into the senior
manager’s view of whether best execution
arrangements are working as they should.
Second- and third-line reviews also have
important roles to play. These functions should
be checking whether best execution is being
achieved, whether the policies, procedures,
controls and oversight are effective, and
whether they remain in line with regulatory
expectations. The responsibilities for second-
and third-line functions will sit with other
senior managers, maintaining the important
segregation of duties between the first, second
and third lines of defence. Work done by the
second and third lines needs to be mapped to
the senior managers responsible for the areas
reviewed so reports can be delivered to the
appropriate individuals. The reporting will allow
a senior manager to ensure any issues are
appropriately addressed, and support them in
discharging their responsibilities.
Taking the opportunity to step back
It is often difficult to step back and review the
effectiveness of arrangements that have been
in place for some time. The SM&CR provides an
opportunity to take the time to carefully review
how your business makes decisions, oversees
delegation and drives behaviours. All these tie
together to produce the outcomes you deliver to
the investors in your funds. It is these outcomes
that the regulator is interested in, and for which
it will hold senior managers accountable.
Matt Bence
Manager
PricewaterhouseCoopers LLP
1
FSMA or Financial Services and Markets Act.
2
“New Accountability Regime for Banks and Insurers Comes
into Force”, Bank of England News Release, 7 March 2016.
3
Best Execution and Payment for Order Flow, FCA Thematic
Review TR 14/13, July 2014.