Treasury and Trade Solutions
2
While economic conditions show steady signs of improvement in the U.S.,
in the rest of the world, challenges related to economic, regulatory and the
geopolitical environment remain an ever-present concern. In many regions,
particularly the eurozone, political instability and sovereign debt issues are
seen as the top risk to global growth. Even in the economic juggernaut of
China, there is a prevailing pessimistic sentiment about current and future
conditions on the home front. Latin America shares a similar view, which
stands in stark contrast to India, where domestic conditions are seen as
overwhelmingly positive.
Beyond concerns in their home regions, multinational corporates are focused
on global risks such as increased economic volatility, potential sovereign-
debt defaults, low consumer demand and rising volatility of exchange rates
worldwide. In light of these factors, the importance of building a modern
treasury function, well-integrated with wider business areas (not just being
seen as a cash management hub) is increasingly being seen as a critical
element in support of a clear and defined growth strategy.
Citi’s unparalleled global footprint, extensive local expertise and industry-
leading technology (such as CitiDirect BE
SM
Tablet, which brings business
intelligence and global banking to your fingertips) are helping treasurers
to re-engineer their processes to more effectively manage risk, improve
visibility and control, enhance flexibility and increase efficiency. And when it
comes to delivering the very best client experience, we spare no effort.
SUCCEEDING IN TODAY’S COMPLEX BUSINESS ENVIRONMENT
On the following pages of this issue of
Perspectives
, we will delve into a
number of topics that are on the minds of treasury professionals, along
with trends and innovations that are impacting structures and processes in
today’s complex economic, financial and regulatory environment.
As indications of a U.S.-led global economic recovery are tempered by
geopolitical shifts, supporting revenue growth and managing contingencies
have become the leading focus for treasury. And, we will examine the
top treasury priorities for 2015 that are shaping the agenda of corporate
treasury professionals.
WELCOME
Naveed Sultan
Global Head,
Treasury and Trade
Solutions,
Citi
Michael Guralnick
Global Head,
Corporate & Public
Sector Sales and
Global Marketing,
Treasury and Trade
Solutions,
Citi
