2017 Global Citizenship Report Executive Summary

Digital Innovation In order to stay relevant, banks need to embrace the same factors that define the 21st century world we live in—we must be faster, smarter and more efficient. We see digital innovation as the key to opening up greater access to financial tools, while also fighting corruption and advancing integrity and transparency around the world. Through our Citi Ventures team, we have developed a model, called D10X SM , that fosters innovation by engaging our employees and partnering with our clients to encourage new ideas from across our businesses that result in digital solutions that securely meet and exceed customer expectations. We know that technology has great potential to offer access to financial tools for vulnerable and under- served populations, and that it can empower customers with financial information. A survey we conducted found that mobile banking provides customers with important information that makes them more aware of, and secure in, their financial standing (see data in graphic below). As we embrace the business opportunities that digital solutions provide, we also put robust policies and processes in place and use advanced technology to help us protect our customers’ privacy and safeguard their data. 71 % of Americans who mobile bank once a week or more are more aware of their financial standing As a result of mobile banking, Americans say: * “Citi Launches Findings of New Mobile Banking Study at The Economist’s 2017 Finance Disrupted Conference,” Citi (website), accessed January 2018, https://www.multivu.com/players/English/8178051-citi-mobile-banking-study/. MOBILE BANKING EMPOWERS CUSTOMERS HIGHLIGHTS FROM CITI’S 2017 INAUGURAL MOBILE BANKING STUDY* 43 % “ I worry less about managing my finances.” 36 % “ I am more confident in my abilities to make sound financial decisions.” 26 % “ I save more money.” 10