Citi Perspectives 2024 Corporates Edition

Welcome to Citi ® Perspectives! Companies in every sector face numerous challenges, including increased regulatory scrutiny, tougher competition, rapid technological changes (often requiring significant investment), and geopolitical instability. However, many of these same factors also create opportunities to enter newmarkets or expand in existing ones. Whether facing challenges or leveraging opportunities, treasury plays a central role. With its broad visibility and connections across the organization, treasury works in combination with the business to navigate complexities and achieve strategic goals. In the second part of this edition of Citi Perspectives, focused on companies in traditional business sectors, we explore how corporates can harness innovation and ingenuity to realize their ambitions.