Citi Perspectives 2024 Corporates Edition

24 | Services Citi Perspectives The solution Spring by Citi offers the following benefits: • A white-glove approach during implementation as well as consultation on regional payment nuances such as interchange and scheme fees, market payment mixes and checkout optimization championed BLUETTI in their e-commerce journey. • Citi’s ability to coordinate between cross- country and cluster teams to continuously serve clients who operate globally, played a massive factor in securing and implementing Citi’s online payment acceptance solution. • By providing a consultative approach to BLUETTI, who had expanded their operations to a newmarket, but were still not aware of certain regional nuances, it allowed Citi to play a larger role than just their payment service provider, more so an advisor to their global and regional business strategy. The result • BLUETTI were incredibly pleased with the level of service and support offered to them by the implementation, product and cash sales teams who worked on the deal. • Transaction volume is expected to ramp up as BLUETTI begins to route more of its European transactions through the Spring by Citi solution. • This deal will serve as a gateway opportunity for further markets in Europe as BLUETTI looks to implement a combination of local and cross border acquiring across the region. Listen to this article “ As a trusted treasury bank to leading enterprises, we are always looking for ways to make it easier for our clients to use our solutions and we are constantly innovating to help reduce friction for them. Spring by Citi facilitates online payment acceptance across various markets, enabling clients like PowerOak to save costs and grow fast.” Priyanka Gargav Europe, UK, Asia South, Japan, Asia North and Australia (JANA) Clusters Head of Spring by Citi, Citi Treasury and Trade Solutions