Citi Perspectives 2024 Corporates Edition

22 | Services Citi Perspectives BLUETTI and Citi: A case study BLUETTI, an operating brand of Shenzhen PowerOak Newener Co., Ltd., the 3rd largest global portable power station provider and a technology pioneer in clean energy. Today, BLUETTI products can be found inmore than 40 different countries and regions around the world. The challenge Established in the online B2B & B2C space, BLUETTI was looking for a payment acceptance solution that could improve their existing commercials and implementation support. Impressed by the offering, BLUETTI elected to dedicate resources to integrating the Spring by Citi ® end- to-end payment services provider to create an enhanced consumer payment experience on their website. Their newly developed website enables distributors to purchase power banks, solar panels and other portable power supply products. The Spring by Citi solution allowed BLUETTI to collect card payments from both B2B and C2B purchasers, while receiving consistent and rich transaction data to aid in their reconciliation and operations process.