Rebooting the global asset management industry

30 Rebooting the global asset management industry Aims Focusing on the operating models of the asset management industry, this section pursues four issues: • How are AI and GenAI set to transform the value chain? • What factors have constrained their applications so far? • How is back-office outsourcing targeting operational alpha? • Why is front and middle office outsourcing slow to take off? The rise of AI and GenAI How Are They Likely to Reshape the Value Chain? 3