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Citibank Hungary launches the Citi Plus preferential consumer proposition

December 5, 2011

Citibank Hungary's customers can now apply for the convenient new Citi Plus product package combining an attractive preferential offer for a Citibank Zero Fee Bank Account, the Citi Plus Savings Account and the innovative multipartner Citi Life credit card. This compelling proposition covers the basic banking needs of a consumer customer with a free bank account to manage all their domestic local currency transactions on all channels without any fees. This is complemented by an outstanding 4.5 percent on-demand interest rate on the Citi Plus Savings Account and the renewed Citi Life credit card with preferential conditions.

The Citi Life card included in the Citi Plus proposition offers a highly preferential rate, and outstanding shopping benefits at 18 Citi Life partner networks. In addition, three percent of all card spending at Hungary's grocery stores and two percent of purchases at fuel stations around the country will translate to Citi Forints. Citi Forints can be used for cash back, various discounts or special offers at partner networks.

Batara Sianturi, Citi Country Officer for Hungary said, "It is our core strategy at Citibank to launch continuous innovations to respond to customer needs. 2011 is our 25th anniversary serving our clients and the community in Hungary and we are focused on introducing new products and services, enhancing the existing ones and creating attractive propositions that bring cost efficiency and increased convenience to our customers. Our team designed the Citi Plus proposition to reflect the efficiency and convenience requirements shared with us by our customers."

Jon Wiggins, Citi's Consumer Business Manager for Hungary also remarked, "We conducted an in-depth customer survey to ascertain what products and services would compliment our existing offering to help them manage their finances. The survey told us that customers would value a 'one-stop shop' incorporating several of our existing offerings into one convenient package. With this in mind, we're pleased to launch the innovative Citi Plus offering in direct response to our customers' needs."

Citibank Zero Fee Bank Account is subject to a monthly credit of HUF 150M in lump sum (TOP package). Citi Plus savings account UDIRI: 4.50%, up to HUF 2MM, conditions: having the complete Citi Plus package and at least HUF 500M daily closing balance on the current account. Conditions apply. Citi Life credit card APR: 29.9%. 3% Citi Forint can be earned up to HUF 100M aggregated domestic groceries purchase amount, 2% Citi Forint can be earned up to HUF 50M aggregated domestic fuel purchase amount, per statement cycle. The Citi Forint to be earned above these limits is 1%.

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