Doing Business in Brazil

Brazilian Market Spotlight:

Brazil is the largest economy in Latin America and one of the top ten in the world. The country boasts the largest stock market in Latin America and provides virtually unlimited sector export-import opportunities for companies. Its highly productive agricultural and natural resources, including energy, have been the traditional mainstay of the economy. Additionally, Brazil is supported by abundant human resources, a broad and sophisticated industrial base, and one of the most solid and prudently regulated financial sectors in the G20.1, 2

Brazil provides an optimal environment for investment and favors the business environment for both domestic and foreign companies with potential for internal growth in all sectors. As an emerging economy, Brazil faces structural challenges that provide additional business opportunities within the market.

Key Economic Facts:

Huge Domestic Market

Brazil has one of the largest consumer markets in the world, with over 201 million inhabitants, and it is growing fast according to PwC.1, 2

A Global Player

Brazil is home to a competitive industrial sector. A series of market reforms improved access to financing, a reduced tax burden on companies and reduced logistics costs through unprecedented infrastructure investment programs have strengthened industry.3

Major Infrastructure Projects

Brazil is making unprecedented investments in infrastructure under the Logistics Investment Program such as: 3, 4

  • Airport concessions
  • Highway concessions
  • Ports

Gateway to Latin America

Brazil's largest cities are consolidating their position as investment headquarters not only for Brazil, but also for the entire Latin American region.3

These and other factors contribute to an export-import environment that enables mid-sized Brazilian businesses to take advantage of diverse global value chains. To make the most of the opportunities afforded by cross-border trade, however, those enterprises require commercial banking solutions scaled and designed to meet their specific needs. Today, many of them are partnering with Citi Commercial Bank (CCB) for those solutions. And the most successful ones are finding that CCB's unique combination of global reach and local expertise in Brazil's leading export destinations - including the US, China, Russia, India, Mexico, Korea, Turkey, Poland, Indonesia, Thailand and Singapore4 - gives them a competitive advantage.

1 Apex Brasil
2 PWC
3 Logistics Brazil
4 World's Richest Countries: Targeted Research, Competitive Advantages, Global Opportunities. 2014.


About Citi Commercial Bank Brazil

Citi opened its first office in Rio de Janeiro in 1915 and has established Citi Commercial Bank (CCB) as the premier financial institution among mid-sized companies with a presence in foreign markets and those seeking to expand regionally and internationally. Clients typically regard CCB's Relationship Managers as partners, rather than sales persons, for the knowledge, insights and creativity they bring to the relationship.

CCB Brazil serves clients from offices in Rio de Janeiro and over Brazil, highlighting: São Paulo, its financial center; Southeast, the processing and distribution hub for Brazil's world-class agribusiness and industrial sectors; São Paulo Country side, a center of diversified agribusiness, manufacturing, chemical, petrochemical, computer and electronics. The Atlantic Ocean port region: Northeast provides direct access to the European and Caribbean Sea, a major logistics center and an international trade center. In the South of the country there are multinational automakers, consumer goods and electronics brands which have headquartered their Brazilian operations, as well as an industrial and commercial center.


Antonio Rubens

CCB Brazil Country Business Head

Mr. Antonio Rubens is currently the business head of Citi Commercial Bank in Brazil which targets middle-market companies with annual sales from US$10 million up to US$500 million. He joined Citi in 2006 with the mandate to follow the global strategy and develop the Small Market Enterprises (SME) segment and later the Middle Market Enterprises (MME) segment with the consolidation of CCB Business in Brazil.

Mr. Rubens is responsible for the growth of Brazil's CCB business which serves around 3,700 clients. Prior to joining Citi, he worked at several other local and international banks. He has more than 30 years of experience in the financial industry sector and has also served as a board member for three of those institutions.

"Our plan is to have commitment: commitment to Brazil, commitment to Brazilian companies, and especially commitment to our customers. The proximity to our clients, our global presence, and our innovative products differentiate CCB Brazil within the Brazilian banking sector."

- Antonio Rubens