Vietnamese Market Spotlight:
Since the 1970s, Citi has partnered with businesses in Vietnam, bringing an attitude and global perspective derived from years of experience and local market knowledge backed by insights from around the world. With an extensive history in Vietnam, Citi has been one of the key players in shaping the country's continually evolving banking landscape. The Bank has over 70% of the multinational corporate customer base as a result of financial solutions that are both scalable and time tested by the most demanding customers. Citi's large multinational company base resulted in the expansion of the Commercial Bank business in 2014. CCB Vietnam serves small and medium enterprises and leverages the large supply chain opportunities in the country.
Mid-sized businesses that want to take advantage of Vietnam's significant export opportunities require commercial banking solutions that simplify doing business across borders. More and more, Vietnamese companies and foreign businesses whose growth strategies include a presence in Vietnam are turning to CCB for customized financial solutions that can help them mitigate risk, manage cash flow and obtain financing. Moreover, CCB's unique combination of global reach and local expertise provides clients with access to Relationship Managers who deliver insights, business intelligence and market expertise not only in Vietnam but in many of its major export destinations, including the US, EU, Japan, China, and ASEAN.
CCB Vietnam Country Business Head
Mr. Khong, who was appointed to his current role in January 2019, started his career in Citi Singapore as a Management Associate in 2000. He has assumed many diverse roles across the Citi franchise in Asia including Relationship Manager in CCB Singapore; Director and Team Head in the Financial Institutions Group in Hong Kong; and Head of International Personal Banking in the Consumer Bank in Hong Kong. Prior to his current role, Shawn was the Head of Business Development and Planning and concurrently Head of Commercial Subsidiaries Group in CCB Hong Kong where he successfully setup and led a new cross-border business segment.