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Citigroup Global Transaction Services
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Citgroup Global Transaction Services

Connecting, Transforming and Expanding e-Commerce

Global reach - a major advantage in an e-Business Age
Operating in over 100 countries, Citigroup represents the world's most global financial services company. We have the scale, global infrastructure and experience to build and support integrated e-commerce service offerings, delivering an increasingly diverse and personalized set of global financial and business solutions for consumers, corporations, governments, and institutions. And as a local bank, serving growing companies in 78 emerging-market countries and territories, Citibank® has the local market expertise to deliver tailored solutions around the world.

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Best-in-class financial services, customer services and operations
Citibank® focuses on streamlining end-to-end procurement processes through our global cash management and trade services and e-Business solutions. We have extensive experience in deploying and managing global applications, comprehensive network operations, and integrated hosting solutions.

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Enhancing the Customer Experience Through Internet Technology
In the field of product development, our goal is to maintain our leadership in banking technology and innovation by utilizing Internet technology to develop new and integrated solutions that will meet our customers' future needs for innovative e-commerce banking applications. We will connect, transform and expand the world of commerce for our customers: by connecting our solutions within the new infrastructure. And by expanding commerce across our customers' organizations we will transform our business, as well as our own.

We shall empower our customers by:

  • servicing broader communities and exchanges
  • embedding our trusted global financial services infrastructure into e-Flows
  • making our knowledge timely and available in the e-Market space
  • expanding our financial management services into commerce management services
  • transforming our internal systems to achieve integration, speed, flexibility and openness.

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Secure global payment and financial services
Citibank® is uniquely positioned to support the development and expansion of on-line, business-to-business marketplaces with secure payment services that help increase transaction throughput and market liquidity. Today, Citibank®:

  • Processes $1 trillion in financial transactions each business day
  • Maintains a local presence in 100+ countries
  • Supports 100+ currencies via Worldlink
  • Provides direct access for customers to 60 of the world's principal clearing systems.

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e-Business Strategy
Citibank's strategy is to be the bank that supports the funds flows emanating from our customers' commerce activity occurring on the net.

Leveraging our core competencies, our aim is to be the payment/settlement site of choice in the business to business (B2B) and business to customer (B2C) flows, as well as a provider of value-added solutions for net businesses.

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How will we do this?
Our strategy encompasses a three-pronged approach to working with our customers to develop e-Solutions

e-Services provide web-enabled services to deliver a seamless client platform for customers to transact on the web, whether or not their business systems are on the web.
Customers that are thinking about changing their business models, or that are transitioning their business models, but have not yet done so can take advantage of the Internet technology and get a better banking experience by using our online banking capabilities. CitiDirect is a major initiative in this arena.


Industry e-Solutions provide industry specific solutions to enable clients to provide unique value to their customers. Our new initiative in industry exchanges and tailored solutions for industry leaders, helps them differentiate themselves in these markets and gain competitive advantage by e-enabling themselves for the new e-world.

e-Solutions provide clients and communities, in general, with new ways to operate and redefine market practices or open new market spaces in the e-business frontier. These e-Solutions reshape business process for speed and quality and are the new gears that drive the e-business growth and permanent infrastructure changes for the new e-space.

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Commitment to security and trusted partner of information
Citibank® maintains the highest level of security standards and policies to safeguard the interests of our customers. As a trusted third party, our broad range and expertise in security services links buyers and sellers, helping customers transact with confidence.

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Extended marketplace efficiency
In addition to linking buyers and sellers, Citibank's e-commerce procurement solutions will benefit participating enterprises through distinctive financial service features designed to take the friction out of the cross-functional financial and business processes.

By embedding services, payments become a by-product of other control activities in the requisition-to-pay cycle. Citibank® will enable buyers and sellers to utilize web technology to re-engineer billing, collection and payables processes and drive down costs. The e-commerce efficiency benefits to buyers and suppliers will be greatly extended through value-added services, such as:

  • Integrated Citibank® Purchase Account, or "e-Account", and
  • Real-time processing of transactions
  • Electronic payments linked to a company's accounts payable processing
  • Real-time foreign exchange quotes, conversion and settlement
  • Electronic business-to-business bill payment and presentment.
  • Unique financing options.


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Solutions Backed by Exemplary Customer Service
Whilst we are committed to developing new Internet and e-Commerce solutions that support our customers business requirements, our emphasis remains rooted in how we serve our customers. Our strong commitment to customer service combined with our quality initiative is targeted at delivering total customer satisfaction. Our use of Internet technology and state-of-the-art product innovation are just two components of the product/solution discussions we have with our customers - keeping our eye on the customer relationship, the excellence of our global products and services, our global network and our local expertise.

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About Citigroup
Citigroup provides some 100 million consumers, corporations, governments and institutions in 100 countries with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage and asset management. The 1998 merger of Citicorp and Travelers Group brought together such brand names as Citibank®, Salomon Smith Barney, Commercial Credit (now named CitiFinancial), and Primerica.

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Financial strength
Citigroup earned net income of $13 billion in 2000. It remains among the most well-capitalized financial institutions in the world, with the highest market capitalization of any financial services group.

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Commitment to Leading Edge Solutions
Citibank® is committed to providing leading-edge business-to-business e-commerce services that enable sourcing, selling, billing and financial services capability for our customers worldwide. Citigroup and Citibank® bring a unique set of strengths and experiences to this mission, and represent powerful partners for e-business.

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