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Citi Depositary Receipt Services
About Citi DR Services
Citi Depositary Receipt Services is a leader in bringing quality
issuers to global capital markets and in promoting DRs as
an effective capital markets tool. Citi began offering DRs in
1928 and today is widely recognized for providing issuers
with its powerful global platform, facilitating access to a
global network that issuers can use to build and grow their
DR program.
In support of a depositary receipt program, Citi Depositary
Receipt Services provides issuers with access to the following
value-added resources:
• Global sales and equity distribution network with access to
large and mid-tier institutional investors.
• Dedicated Account Management team — enabling a single
point of contact for comprehensive support.
• Specialized Structuring and Implementation team that
facilitates the efficient execution of transactions.
• Innovative Product Management team to develop solutions
for enhanced access to markets and investors.
• Investor Relations (IR) counsel — a team of former in-house
corporate IR executives who consult and support clients in
all aspects of their global IR objectives.
Investor Relations
Citi Depositary Receipt Services pioneered the role of
Investor Relations counsel for DR clients, providing issuers
with expertise and resources to support their IR goals. Citi
Depositary Receipt Services’ IR counsel team develops a
tailor-made approach for each individual client, taking into
account the unique situation of every company and their
specific IR objectives. Strongly focused on the training and
educational needs of our clients, we constantly look for ways
to provide clients with the knowledge base to build a state-of-
the-art IR program.
Throughout the year, we have conducted roundtables and
other training sessions across EMEA, Asia and Latin America.
We also offered several IR/DR training sessions in London
and New York. Citi Depositary Receipt Services’ IR counsel
also assists issuers in identifying, targeting and accessing
new investors, thus supporting their goal to achieve greater
liquidity in their DR program. Other areas of expertise include
assisting issuers with IR website design and evaluation,
message development and presentation advice, assistance on
non-deal road shows, interaction with sell-side and buy-side
analysts, and crisis management training.
Global Distribution
Citigroup (Citi) is a leading global financial services company
with some 200 million customer accounts in more than 100
countries. We provide consumers, corporations, governments
and institutions with a broad range of financial products
and services including consumer banking and credit,
corporate and investment banking, securities brokerage
and wealth management.
For DR clients, our services encompass information, support
and counsel to major global issuers, as well as access to
broad broker and investor audiences. We assist clients in
accessing a diverse range of investors, including the largest
global portfolio managers, wealth management advisory
firms, Separately Managed Accounts (SMA) portfolios
and specialized hedge funds. Our local presence in many
markets is unmatched by any other depositary and we
facilitate superior liquidity for our programs via our global
distribution network.
Citi’s network is composed of salespeople and sales traders
around the world, and is one of the largest institutional
networks for DRs. Together with our comprehensive range
of reporting, investor targeting and analytical services, this
places Citi in a leading position to manage and grow clients’
DR programs globally. No other depositary bank provides
such a comprehensive network.
Citi’s commitment to provide issuers with access to a
comprehensive suite of value-added resources, including a
combination of global reach and local expertise, access to
an industry-leading global equity distribution network and
specialized global investor relation support, helped win key
depositary bank mandates during the first half of 2014.