Innovation around the World
Providing Banking Services for people without bank accounts
To find a way to collect payments from Kenyan residents who do not have bank accounts.
Mcommerce was an obvious solution to use for payments in Kenya due to the countries high mobile phone usage rate. The integration of CitiDirect online banking to a MNO's platform gives our clients an edge in online payment options. The benefit are it provides clients with online information of all collections and payments made, there is an elimination of cash payments at a clients office and it provides reporting in excel or pdf reports.
The deployment of mobiles as a Payment/Collection channel for Citi's clients takes the mobile proposition to another level in Kenya/East Africa.
The ability to offering banking services to a wider population who may not have bank accounts by offering similar services via mobile phones.