Citi Implements SEPA Direct Debit in Conjunction with the Industry

Announces it is the First Bank to Send a SEPA Direct Debit Transaction

London - 2 November, 2009 – Citi’s Global Transaction Services business announced it has been an early adopter of the banking industry’s new SEPA Direct Debit (SEPA DD) scheme and today launches its solution. It is also the very first bank to send a direct debit transaction via the SEPA scheme.

Citi customers will now be able to access the first pan-European Euro Direct Debit scheme in all eligible markets where Citi has a geographical presence. Citi will be reachable as a debtor bank for both Core and B2B schemes in all of its 22 countries within the SEPA area. SEPA DD collections will be offered to creditor customers in 9 markets initially, with a plan to roll out the capability to all the 22 markets by mid 2010.

As one of the first practitioners of the new SEPA DD offering, Citi is providing clients the opportunity to streamline and simplify their processes through its pan-European Direct Debit scheme. The launch of the SEPA DD scheme will provide innumerable benefits to corporate clients such as consistent collection of cross-border invoices for collections taking place anywhere in the 32 country SEPA geography (EEA, Switzerland and Monaco), harmonized standards, a single legal framework and facilitation of centralized collections.

Karin Flinspach, Head of Receivables for Europe, Middle East & Africa, Citi, said "As an industry leader and participant, we feel that it is vital that we support this scheme and truly believe in the value of SEPA DD. We will continue to work closely with our customers to help them to achieve the many advantages possible as a result of this new scheme. Citi is committed to playing an active role in delivering the SEPA DD proposition. It also seeks to influence future market developments by having ongoing enrolling conversations with our clients and providing their views and feedback to the industry relevant forums and commissions where Citi is a full member and actively leading discussions."


About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, transaction services, securities brokerage and wealth management. Additional information may be found at or

About Citi Global Transaction Services
Global Transaction Services, a division of Citi’s Institutional Clients Group, offers integrated cash management, trade, and securities and fund services. to multinational corporations, financial institutions and public sector organizations around the world. With a network that spans more than 100 countries, Citi's Global Transaction Services supports over 65,000 clients. As of the third quarter of 2009, it held on average $314 billion in liability balances and $11.8 trillion in assets under custody.