Citi Appointed Depositary for Aviva's NYSE-Listed ADR Program

LONDON & NEW YORK - October 20, 2009 – (Business Wire) – Citi's Global Transaction Services business, acting through Citibank N.A., has today announced that it has been appointed by Aviva plc (Aviva), the world's fifth largest insurance group, as the depositary bank for its New York Stock Exchange (NYSE)-listed American Depositary Receipt (ADR) program.

Aviva's ADRs will trade on the NYSE under the symbol AV (CUSIP: 05382A104). Aviva's ordinary shares are listed on the London Stock Exchange (LSE) under the code AV with each ADR representing 2 ordinary shares.

Andrew Moss, group chief executive, Aviva, commented: "Listing on the New York Stock Exchange is an important development for Aviva. The US is the largest savings market in the world and represents a major growth opportunity for us over the long term. Listing now is a natural step as more than 20% of our shareholders are in the US and we expect that number to increase."

Ayden Dagg, Head of Depositary Receipt Services for Europe, the Middle East and Africa, Citi said, "We look forward to cultivating a long-term relationship with Aviva, working together to optimize the benefits of their new ADR program. Aviva will have access to Citi's valued-added resources, including our product and market expertise, wealth of experience in investor relations support and unparalleled global equity distribution network.

Global Transaction Services, a division of Citi's Institutional Clients Group, offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. With a network that spans more than 100 countries, Citi's Global Transaction Services supports over 65,000 clients. As of the third quarter of 2009, it held on average $314 billion in liability balances and $11.8 trillion in assets under custody.

For more information on Citi's Depositary Receipt Services, visit www.citi.com/dr.

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About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

About Aviva
* Aviva is the world's fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific. * Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £51.4 billion and funds under management of £381 billion at 31 December 2008. * Aviva is the largest insurance services provider in the UK and a leading provider of life and pension products in Europe. * Aviva North America comprises the leading indexed annuity and indexed life business in the US and the second largest insurer in Canada. * The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

*based on gross worldwide premiums at 31 December 2008