Citigroup Commercial Cards Division Surfs Its Way to Increased Awareness
London, December 2004 – Citigroup Global Transaction Services, the business division in which the company’s commercial cards offerings reside, has made significant investments in marketing to increase its visibility within the industry. This initiative includes the launch of a new microsite (www.europe.citimanager.com) on the Citigroup.com website, as well as a series of adverts for the UK and Europe, launching in the January 2005 edition of Business Travel World.
The company is reaching out to its main target customers in multi-national organisations who will be best positioned to benefit from Citigroup’s global reporting and management functionality, as well as its unrivalled acceptance rates across the world. Through its partnerships with Visa (and MasterCard outside Europe), it has the most widely accepted corporate card programme in the industry, with more than 30 million merchants and 800,000 ATMs accepting the cards worldwide.
The new website includes information on Citibank’s three commercial card products available in Europe: the Corporate Card, which can be used for corporate travel and entertainment expenses; the Purchasing Card, which provides a simplified procurement and payment process for a wide range of goods and services; and the One Card that combines the functionality, features and benefits of the Corporate and Purchasing cards to simplify expense and procurement management.
As a global issuer, Citibank has card programmes in more than 30 countries worldwide – each issued in local currency and languages and tailored to match local conditions, laws and regulations. Citibank does not rely on local franchises, and manages each programme directly, to ensure efficiency and consistency of service.
About Citigroup
Citigroup (NYSE: C), the preeminent global financial services company
has some 200 million customer accounts and does business in more than
100 countries, providing consumers, corporations, governments and
institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
insurance, securities brokerage, and asset management. Major brand
names under Citigroup's trademark red umbrella include Citibank, CitiFinancial,
Primerica, Smith Barney, Banamex, and Travelers Life and Annuity.
Additional information may be found at: www.citigroup.com.
About Citigroup Global Transaction Services
Citigroup Global Transaction Services is a leading provider of integrated
cash management, trade finance, securities and fund services and commercial
card solutions to corporations, financial institutions and governments
around the world. The Citibank® Commercial Cards products –
Citibank® Corporate Card, Purchasing Card, One Card and Electronic
Account – deliver the industry’s most advanced and innovative
Web-based purchasing, payment, expense management and data integration
solutions for business-to-business transactions. Citigroup is the
largest bankcard issuer in the United States. For more information
on Citibank Commercial Cards, please visit www.europe.citimanager.com.
With over US$ 121 billion in average liability balances, more than
US$ 7.9 trillion in assets under custody and the largest proprietary
branch network, Citigroup’s award-winning operating systems
and Internet-based delivery channels enable clients to manage and
monitor working capital and investments more efficiently, streamline
transaction processing cycles, and re-engineer receivables and payment
processes. Citigroup Global Transaction Services provides clients
with access to Citigroup’s full range of capabilities and solutions
along with an on-the-ground presence and in-depth knowledge of more
than 100 local markets. For additional information, see www.transactionservices.citigroup.com.
