Citi Appointed Depositary for Promotora De Informaciones S.A.’s ADR Programs

New York - December 7, 2010 – Citi today announced that its Global Transaction Services business, acting through Citibank N.A., has been appointed by Promotora de Informaciones S.A. (PRISA) as depositary bank for its American Depositary Receipt (ADR) programs. PRISA’s ADR programs consist of ADRs representing Class A Ordinary Shares, which trade under the symbol PRIS, and Class B Convertible Non-Voting Shares, which trade under the symbol PRIS.B. Both trade on the NYSE, and each ADR represents four ordinary shares. The company is based in Spain.

Juan Luis Cebrian, CEO and Chairman of the Executive Commission of PRISA commented, "We are delighted to have Citi as our Depositary Bank. We are committed to providing value to our ADR holders and enhancing PRISA’s investor base, and look forward to leveraging Citi’s strong track record and best-in-class services to achieve this goal."

"We’re extremely pleased that PRISA has chosen Citi as depositary for its ADR programs," said Dirk Jones, Global Head of Securities Funds Services Client Sales Management. "We’re delighted that PRISA has entrusted Citi to help bolster the global visibility of its programs."

For more information on Citi’s Depositary Receipt Services, visit

Global Transaction Services, a division of Citigroup’s Institutional Clients Group, offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. With a network that spans more than 100 countries, Citigroup’s Global Transaction Services supports over 65,000 clients. As of the third quarter of 2010, it held on average $340 billion in liability balances and $12.4 trillion in assets under custody.


About Promotora de Informaciones S.A. (PRISA)
PRISA is the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment. Present in 22 countries, it reaches more than 50 million users through its global brands El País, 40 Principales, Santillana and Alfaguara. Its presence in Brazil and Portugal and among the growing Hispanic community in the U.S. has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people. Additional information may be found at:

About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at or