CITI APPOINTED SUCCESSOR DEPOSITARY FOR COCA-COLA HELLENIC'S NYSE-LISTED ADR PROGRAM

NEW YORK, LONDON, ATHENS - April 30, 2010 – Citigroup's Global Transaction Services business, acting through Citibank N.A., today announced that it has been appointed by Coca-Cola Hellenic Bottling Company S.A. ("Coca-Cola Hellenic"), a Greece based company, as the successor depositary bank for its NYSE-listed American Depositary Receipt (ADR) program.

Coca-Cola Hellenic's ADRs currently trade on the NYSE under the symbol CCH. The company's ordinary shares are listed on the Athens Stock Exchange (ATHEX) under the symbol EEEK and on the London Stock Exchange (LSE) as CCB. Each ADR represents one ordinary share.

Robert Murray, Chief Financial Officer of Coca-Cola Hellenic commented, "We are pleased with the appointment of Citi as our new ADR depositary and look forward to working closely with them to add continued value both to our existing and potential shareholders in the U.S., who today represent approximately 30% of our free float."

"We look forward to cultivating a long-term relationship with Coca-Cola Hellenic, working together to optimize the advantages of their new ADR program", said Citi's Ayden Dagg, Head of Depositary Receipt Services for Europe, the Middle East and Africa. "By leveraging our unparalleled global distribution network and liquidity management services, we're confident that we can help Coca-Cola Hellenic increase their program visibility in the market and provide them with unmatched support in all aspects of their ADR programme."

For more information on Citi's Depositary Receipt Services, visit www.citi.com/dr.

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About Coca-Cola Hellenic Bottling Company S.A.
Coca-Cola Hellenic is one of the world's largest bottlers of products of The Coca-Cola Company with sales of more than 2 billion unit cases. It has broad geographic reach with operations in 28 countries serving a population of approximately 560 million people. Coca-Cola Hellenic offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca-Cola Hellenic is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting our business in ways that protect and preserve the environment and contribute to the socio-economic development of our local communities. Coca-Cola Hellenic is headquartered in Athens and currently listed on the Athens, New York and London stock exchanges.

Coca-Cola Hellenic is included in the Dow Jones Sustainability and FTSE4Good Indexes. For more information, please visit www.coca-colahellenic.com.

About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

About Global Transaction Services
Global Transaction Services, a division of Citigroup's Institutional Clients Group, offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. With a network that spans more than 100 countries, Citigroup's Global Transaction Services supports over 65,000 clients. As of the first quarter of 2010, it held on average $319 billion in liability balances and $11.8 trillion in assets under custody.