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Milestones
 

Citibank Pakistan's Milestones of the 90's

The nineties were a decade of domination and leadership for Citibank in the Pakistani marketplace and the trend continues into the new millennium.

1990
  • Consumer Bank was established.
1992
  • Consumer Asset Business is launched.
  • Car Financing is introduced.
  • Citigold Priority Banking is established.
  • CitiPhone Banking launched.
1994
  • Citibank Visa Card (Gold and Silver) is launched.
1995
  • Self-Service Banking launched.
1996
  • Citibank, N.A. launches its Intranet System in April.
  • First bank to launch a Photo Credit Card.
1997
  • Citibank wins over 35 awards under the Euromoney Excellence Awards. These awards included "Best Bank" and "Best Emerging Market Bank" for two successive years.
  • Citibank Credit Cards acquire 100,000 members in less than 3 years. This milestone was achieved faster than any other Citibank business in the Asia Pacific Region.
  • Citibank and IBA develop an MBA program focused on Marketing of Financial Services (MFS).
  • Citibank, N.A. undertakes a three year support program for fund raising for the Lady Dufferin Hospital.
  • Citibank, N.A. pledges a donation to LUMS for their "Students Aid Program".
  • Citibank, N.A. in November holds its first ever Car Financing Dealer conference in Bhurban.
  • Citibank, N.A. opens its sixth branch on Shahra-e-Faisal in Karachi in December. This branch has the first 24-hour zone with ATMs and CitiPhone booths.
1998
  • Citibank launched Pakistan's first affinity card known as the "Citibank-Shaheen Credit Card". 
1999
  • First foreign bank to launch MasterCard in Pakistan.
  • Citibank Home Loans is launched.
  • Car Financing Product Feature enhancement (25% Down Payment, Free Pre-approved Credit Card with each car).
  • 0% Down Payment product for your second car.
  • Complaint Tracking System (CTS) launched.
2000
  • Citibank, N.A. is the first Financial Institution to launch Personal Loans in Pakistan.
  • The cards business launches the first ever Co-brand Credit Card in Pakistan with Caltex.
  • Dewan Farooq Motors Limited manufacturers of KIA and Hyundai cars in Pakistan, and Citibank joint label financing program.
  • Suzuki Car Financing private label Car Financing loan financing program.
  • Citibank Home Loans introduces Adjustable and Fixed Rate Home Loans.
  • The Paktel-Citibank Credit Card is launched in June.
  • LG-Citibank Installment Plan is launched in June.
  • The liabilities business launches the "Karobar Account".
  • CitiPhone Banking introduces Self Service Banking

 

 


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