The nineties were a decade of domination and leadership for Citibank in the Pakistani marketplace and the trend continues into the new millennium.
| 1990 |
- Consumer Bank was established.
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| 1992 |
- Consumer Asset Business is launched.
- Car Financing is introduced.
- CitiGold Priority Banking is established.
- CitiPhone Banking launched.
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| 1994 |
- Citibank Visa Card (Gold and Silver) is launched.
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| 1995 |
- Self-Service Banking launched.
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| 1996 |
- Citibank, N.A. launches its Intranet System in April.
- First bank to launch a Photo Credit Card.
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| 1997 |
- Citibank wins over 35 awards under the Euromoney Excellence Awards. These awards included "Best Bank" and "Best Emerging Market Bank" for two successive years.
- Citibank Credit Cards acquire 100,000 members in less than 3 years. This milestone was achieved faster than any other Citibank business in the Asia Pacific Region.
- Citibank and IBA develop an MBA program focused on Marketing of Financial Services (MFS).
- Citibank, N.A. undertakes a three year support program for fund raising for the Lady Dufferin Hospital.
- Citibank, N.A. pledges a donation to LUMS for their "Students Aid Program".
- Citibank, N.A. in November holds its first ever Car Financing Dealer conference in Bhurban.
- Citibank, N.A. opens its sixth branch on Shahra-e-Faisal in Karachi in December. This branch has the first 24-hour zone with ATMs and CitiPhone booths.
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| 1998 |
- Citibank launched Pakistan's first affinity card known as the "Citibank-Shaheen Credit Card".
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| 1999 |
- First foreign bank to launch MasterCard in Pakistan.
- Citibank Home Loans is launched.
- Car Financing Product Feature enhancement (25% Down Payment, Free Pre-approved Credit Card with each car).
- 0% Down Payment product for your second car.
- Complaint Tracking System (CTS) launched.
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| 2000 |
- Citibank, N.A. is the first Financial Institution to launch Personal Loans in Pakistan.
- The cards business launches the first ever Co-brand Credit Card in Pakistan with Caltex.
- Dewan Farooq Motors Limited manufacturers of KIA and Hyundai cars in Pakistan, and Citibank joint label financing program.
- Suzuki Car Financing private label Car Financing loan financing program.
- Citibank Home Loans introduces Adjustable and Fixed Rate Home Loans.
- The Paktel-Citibank Credit Card is launched in June.
- LG-Citibank Installment Plan is launched in June.
- The liabilities business launches the "Karobar Account".
- CitiPhone Banking introduces Self Service Banking
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