It is becoming more and more complex for customers to understand
the diversified bank account package offerings in Hungary in today's
increasingly competitive market environment. Low-price account packages
are often combined with expensive transaction fees that customers
in many cases observe only after opening the account. Results of
a domestic research by Millward Brown show that two-thirds of the
customers think that bank account monthly fees do not cover many
basic transaction fees, and 30 percent of them consider their bank
account monthly fee to be high. Another banking category research
evidences that 60 percent of the customers would be willing to take
a part of or even all their banking services to another bank should
they receive a really attractive offer. With the aim of making the
selection between the various offers easier for customers Citibank
Hungary launches the Zero Fee Bank Account Package for consumers.
This sea change service in the local market will allow Zero Fee
Bank Account holder customers to manage all their local currency
related domestic transactions for free.
"Customers will now be able to make a simple decision when they
select the new Citibank product, as we are offering a groundbreaking
account package that provides free banking for all local currency
based domestic transactions. We continue with our innovations with
the aim of introducing new products and services that provide real
value to our customers in terms of comfort, speed and security."
- said Batara Sianturi, Citi Country Officer for Citibank Zrt. "We
plan to attract many new account holder customers with launch of
this service, who will be able to shop at one place from our various
products and services including a wide selection of loans, credit
cards and investment products which will contribute to our business
growth." - added Mr. Sianturi.
Customers who meet the requirement of at least a single monthly
HUF150,000 ($850) incoming transaction on their Citibank Zero Fee
Bank Account, or having an average total balance of HUF3 million
($17,000) with Citibank Hungary are entitled to apply for the new
service.
Customers selecting the Zero Fee Bank Account Package will receive
a free Citibank MasterCard or Maestro debit card, with free CitiAlert
service in the first year. Unlimited domestic cash withdrawals from
all ATMs across the country and Citibank branches are free, and
all local currency domestic bank transfers are gratis. In addition,
the bank will not charge any fee for the set up and execution of
all local currency regular and permanent direct debit and standing
order transactions as well as for all time deposit related transactions.
The bank offers a free overdraft limit to all customers whose monthly
single incoming minimum amount requirement of HUF150,000 is a regular
salary payment.
Customers who do not meet the above detailed account balance criteria
for using the free bank account in any month, will be charged a
HUF3,500 ($20) customer relationship fee in that particular month,
while all the free transactions will remain available for the customers.
Individuals meeting Citibank's Zero Fee Bank Account application
criteria may apply for this product at Citibank branches and Sales
Centers. For further information, customers may call CitiPhone Banking
at 06-40-24-84-24 or visit www.citibank.hu. |