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Citibank Launches Unique MasterCard Platinum Credit Card
February 17th, 2006. - Budapest
 

Citibank Zrt., a member of Citigroup today announced that it has launched the Citibank MasterCard Platinum Credit Card. This exclusive product is unique to the Hungarian market in its field since besides the enhanced product benefits it offers a series of value-added privilege services. The card provides remarkable credit lines and increased spending limits at favorable interest rate and is available to CitiGold customers with no annual fee.

At the product launch, Mr. Batara Sianturi, Consumer Country Business Manager for Citibank Zrt., said: "Citibank Zrt. was the first financial institution to launch a real credit card in Hungary back in 1999. Ever since we have been a market leader both in terms of number of cardholder customers and the widest credit card offering. The new Citibank Platinum Credit Card demonstrates Citibank's ongoing commitment and ability to constantly innovate to meet our customers' increasing needs."
"Citibank Platinum Credit Card holders will enjoy a wide range of enhanced product benefits and exclusive platinum privileges through our Citibank Platinum Club, which will allow our customers to shop in extra style and comfort. Cardholders also enjoy a 24-hour Assistance Service, which includes providing information on cultural and other entertainment programs, arranging for gifts delivery, assistance with car and handyman services, among others."- added Mr. Sianturi.

The Citibank Platinum Club is a premium service program and an entertainment club at the same time and it includes discount benefits for world-class branded products and services from Citibank's prestigious partners in the area of travel and wellness, beauty and fashion, jewellery and gifts, home decoration, wine and fine dining, just to mention some. Major partners include Alessandro & Co., DesignCorner, Ermenegildo Zegna, Gárdos Ajándék, Katti Zoób Divatház, Caprice Gyémánt és Ékszerközpont, Első Pesti Borház, Gold&Diamonds, StarLimo Hungary, Thomas Sabo Sterling Silver, Watch De Luxe, Four Seasons Hotel Gresham Palace Budapest, Hotel Marina Port, Kastélyhotel Sasvár, Mercator Net Holiday, Pólus Palace Thermal Golf Club Hotel, Radisson Sas Birdland Resort & Spa, Vista Travel Agency, Etno Coffe &Lounge, Spoon Cafe & Lounge, Tom George Restaurant, and this list will be continuously enhanced.

Zdenek Houser, MasterCard Europe General Manager for Hungary, Croatia and Slovenia, said: "MasterCard is deeply honored to have the opportunity to provide a wide range of benefits, convenience services and its global acceptance network to such a premium product as Citibank Platinum Credit Card. One common feature of Platinum Programs is the unique and individual service package they provide for wealthier cardholders. The Citibank Platinum Club Program, however, is outstanding, as the bank - besides standard MasterCard platinum benefits and value added services - widened the circle of privileges to include Hungarian partners as well. For this reason, I am convinced that Citibank Platinum Credit Card is a truly extraordinary product on the market."

"Some international data about the MasterCard Platinum Program: At the end of 2005 a total of 5.7 million Platinum Cards were in circulation in Europe indicating a 30% growth compared to 2004. In the same period gross volumes grew by 28.1% reaching 21.7 billion Euros. The number of Platinum Card transactions in 2005 amounted to 165.7 million showing a spectacular 33.2% growth compared to the former year." - Mr. Houser continued.

All CitiGold customers are qualified for applying for the new Citibank Platinum Credit Card and they will pay no annual fee as long as they keep the CitiGold minimum monthly balance with the bank. The Travel Pack, the Citibank Alerting Service, the Citibank Online internet banking service and the Citibank Credit Guard Insurance Package are also free of charge. The Travel Insurance and the Credit Guard Insurance Package are offered by AIG Hungary, AIG Europe S.A. Branch Office in Hungary, while the Assistance Service is provided by Europe Assistance Magyarország Kft., both Citibank Zrt.'s partners, under the contractual terms and conditions.

For more information about the Citibank Platinum Credit Card, customers can call Citibank's 24-Hour CitiPhone Banking or visit the www.citigold.hu website.

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Monthly interest rate: 2.45% (APR: 33.70%). The APR has been calculated in accordance with the relevant laws and contractual conditions and it can be modified due to the change of these laws and conditions. The APR does not reflect to the interest risk.

Media Contact:

Eva Hencz, Vice President, Public Affairs Officer, Citibank Zrt.
Tel: +36 1 374-5307, Mobile: +36 30 250-7473, Fax: +36 1 374-5378

Zoltán Zádori, PR Executive, McCann Erickson Budapest (MasterCard related issues)
Office phone +36 1 887 8170, Cell: +36 30 261 4505, Fax: +36 887 8277

 
 
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