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| Citi in Hungary |
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Citi has been present in Hungary since 1985 and Citibank Zrt. was the first subsidiary Citi established in Central and Eastern Europe. The past more than two decades have been very challenging and also very successful. In the first years, we built a formidable presence in the corporate banking market, forging profitable and durable partnerships with large Hungarian corporations and global customers. In 1995, we expanded our business into the area of consumer banking by opening the first consumer branch at Vorosmarty Square in Budapest. In keeping with our innovative traditions Citibank Zrt. was the first bank to establish 24-hour telephone customer service in 1995, to offer personal installment loans without collateral requirements in 1996, to issue the first real credit card in Hungary in 1999, to offer offshore mutual funds to its private customers in 2002. Unique to the market was the CitiGold Wealth Planner in 2003, the Equal Payment Plan for Credit Cards in 2004, the Citibank Platinum Credit Card in 2006 and the Citigold Select Center and Citigold Global Access in 2007. In 1998 Citibank Zrt. acquired Europai Kereskedelmi Bank Rt. (European Commercial Bank), which had many years of experience in serving small- and medium-size enterprises (SMEs) and launched the SME business. With the acquisition of ING Bank Rt.'s Hungarian consumer business and branch offices in 2000, Citibank increased its customer base, and established its country-wide branch network. Citibank Zrt. is a market leader in diversified distribution channels on the local market with branches, sales centers, internet banking, telephone customer service and sales agents. Aim of our distribution strategy is to make it as convenient as possible for our customers all over the country to do business with us. We currently serve our clients in 24
branches in 19 major cities across Hungary including: |
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