CITIBANK, N.A: PREDICTABLY EFFICIENT!
Over
the last 115 years, Citibank has evolved dynamically into
a giant financial octopus, straddling over the continents,
setting up shop in both developed and emerging markets.
The Kenyan branch, established in 1974 has always returned
a profit. Between 1996 and 2001, its profit before tax oscillated
between Kshs 445 to Kshs 699 million. However last year,
the bank registered a profit before tax of Kshs 1.2 billion
pushing up its growth by 66% and fixed revenue by 86%. |