Citi Foundation

Financial Capability & Asset Building

More than 2 billion people globally do not use formal financial services to save or borrow money.1 Research indicates that access to financial products and services such as savings, payments, and credit that are tailored to the needs of lower income and unbanked people can make a positive impact in their lives, enabling them to participate in the economy. Yet, even as they gain exposure and access to financial services, limited capability to understand options and terms of use of available products can further hinder their economic stability. Achieving proficiency in making short-term and long-term financial plans, attaining associated goals, understanding and selecting suitable financial products as well as implementing strategies for dealing with financial adversity are critical elements for establishing economic security over the course of their lives.

Financial capability represents a critical shift of moving beyond financial education to adopting new behaviors that individuals can use to identify and utilize appropriate financial tools and make sound financial decisions in order to build and preserve their assets over time.

Financial capability among consumers is an essential element to achieve financial inclusion.


Our Strategy

The Citi Foundation is deeply committed to the financial inclusion of low-income individuals, families and communities. In 2013, we invested more than $24.8 million in Financial Capability and Asset Building programs globally to enable people to better manage their financial lives and build and preserve assets. We support a range of programs that allow community partners to test, deliver and scale innovative approaches that provide consumers with the tools and support they need to achieve their financial goals, transforming financial knowledge into effective action. These investments, including financial coaching and counseling programs, enable consumers to implement financial plans, make payments, increase their savings, reduce debt and build their credit.


1 Chaia, A., Dalal, A., Goland, Tony, Gonzalez, M., Morduch, J., et al. (2009). Half the World is Unbanked. Financial Access Initiative

Examples of Our Leadership

Promoting innovation in financial capability
Promoting innovation in financial capability
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Asset Building Policy Network: Growing Assets Program
Asset Building Policy Network: Growing Assets Program
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