Stephen Bird is Chief Executive Officer of Global Consumer Banking. His global responsibilities include all Consumer and Commercial Banking businesses in 19 countries, including Retail Banking and Wealth Management, Credit Cards, Mortgages and Operations and Technology supporting the business. He is a member of the Citi Operating Committee.
Previously, Mr. Bird was CEO of Asia Pacific, responsible for all of Citi's consumer and institutional businesses across 17 markets in the region. As CEO, he established Citi as Asia's leading bank, pioneered digital innovations and accelerated Citi's expansion in China. In China, Citi doubled its branch network, was the first global bank to issue sole-branded credit cards and was one of the first foreign banks to open a branch in the Shanghai Free Trade Zone. Under his leadership, Citi was named "Best Bank in Asia" by FinanceAsia for six consecutive years.
From 2009 to 2012, he served as joint CEO of Citi Asia Pacific with responsibility for North Asia, served as Head of Consumer Banking in Asia Pacific from 2006 to 2008, responsible more than 30 million customer accounts across the region, and served four years in Citi Japan as CEO of Credit Cards and Consumer Finance. Earlier, he was Head of Operations & Technology for Citi Latin America, covering all of Citi's businesses in 23 countries.
Mr. Bird joined Citi in 1998 in Singapore as the Asia Pacific Head for Operations & Technology. He successfully built Citi's technological and operational capability to deliver outstanding customer service and market-leading Internet and mobile capability. Citi's award-winning e-commerce capabilities continue to win customer and industry recognition. He relocated to Latin America in 2001.
Prior to Citi, Mr. Bird held senior management positions in GE Capital and British Steel in the United Kingdom. At GE Capital, Mr. Bird launched its 6 Sigma program and established a client focus and continual improvement culture in GE Capital Fleet Services before becoming its Director of U.K. Operations. He is a recipient of GE's "Pinnacle Award" for pioneering work in establishing joint commercial ventures between GE Capital's different businesses serving the financial needs of the U.K. automotive sector.
Mr. Bird is an alumnus of Citi's Chairman's Executive Forum and GE's European Advanced Leadership program. He also serves on the Board of Trustees of the Asia Society and the U.S.-China Business Council. He is both a graduate and Honorary Fellow of University College Cardiff.