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Investment risk and potential reward often go hand-in-hand.
Generally speaking, the greater the risk, the greater the reward
potential. The lower the risk, the lower your return is likely to
be.

Investment risk is often associated with high volatility. If the
price of your investment fluctuates a lot, and you need to sell or
redeem it when its price is down, you could lose some of your
capital.
Different types of investments – such as stocks, bonds, and
money market funds – carry different risk/potential return ratios.
Different instruments within each category also vary in their
riskiness and potential for return.
Stocks generally have greater return potential than bonds, but
the risk is higher. Short-term bonds generally have lower risk than
long-term bonds, but they usually have lower yields as well.
Short-term investments whose safety is guaranteed by the
government, like Treasury Bills, are considered to have little or no
risk. Unfortunately, they usually have a lower rate of return than
other investments. You also run the risk of locking yourself into
lower-yielding investments just before interest rates rise.
In the Personal Investment Plan we design for you, we'll try to
help you maximize your potential return consistent with your comfort
level with risk. A very conservative investor, looking for safety,
might have invested entirely in U.S. treasury bills, while a more
aggressive investor, looking for high returns, might have invested
entirely in stocks.
The low-risk strategy of the conservative investor would have
produced a much lower return in the long term.
Over a 15-year period, the aggressive investor would have done
much better, but would have faced large market swings, such as the
market decline in 1987.
Despite the substantially greater risk, an aggressive investor
who was able to hold on to this investment over the long term could
have more than recouped the 1987 losses.
Of course, past performance is no guarantee for future results.
For more information call on our 24-Hour CitiPhone Service at 1758 2484
(CITI).
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