The chart on the risk-reward relationship page clearly
illustrates the higher volatility of stock investments
relative to bond and cash-oriented investments. While stocks
have often had their ups and downs, they have historically
provided a higher rate of return over long periods of time. Of
course, past performance is no guarantee for future results.
We believe that adopting a long-term approach to investing
offers you the best strategy for taking advantage of the
higher return potential of stocks. While stock prices may
fluctuate substantially over short periods of time, a
long-term approach may allow you to ride out downturns in the
market.
It's best not to try to "time the market,"
jumping in and out of investments in an effort to buy before a
price increase or sell before a price decrease. Timing the
market is a gamble, even for the most sophisticated investor.
Investing over the long term gives you the opportunity to sell
or redeem at a time that's more favorable for you.
We'll make sure that the Personal Investment Plan we
develop for you recommends appropriate investments for your
specific time horizon.
